Griffin Taylor has a decade of experience working within basketball culture, at the grassroots level assembling teams in major tournaments (Rucker Park, Dyckman, and The Basketball Tournament on ESPN), and at the highest level executing brand partnerships between NBA superstars and Fortune 500 companies.
Jared Effron brings more than a decade of sports business experience to the team as well as an extensive and dynamic network. Jared has successfully raised over $20M for new ventures in his career across the Real Estate, Technology, and E-Commerce sectors.
He is a die-hard Knicks fan and native New Yorker who graduated from The University of Pennsylvania with a Bachelor of Arts and Sciences. Jared currently resides in Manhattan with his wife and dog.
A 10-time NBA All-Star, ninth leading scorer in NBA history, entrepreneur and philanthropist, we are thrilled to have Carmelo on our board as an advisor.
A leader and pioneer on the basketball court, Carmelo’s incredible career has paved the way for his many other brands, business ventures, and philanthropic efforts on a global platform. He is a leading voice at the forefront of the ongoing fight for social justice, championing actionable change that pushes society and the next generation forward.
An accomplished NCAA Division I athlete (played at UNC) and budding media star, KJ is a valuable advisor to our student-athlete programs. KJ is the son of NBA voice and New York City legend Kenny Smith.
One of the greatest collegiate players of all-time, and one of the top 3 point shooters in NBA history, JJ is a tremendous mentor for our youth athletes. As a parent to young children based inBrooklyn, NY, JJ also provides valuable guidance as to how we will structure our programming.
An accomplished business strategist with over 15 years of experience leading global entertainment and sports brands, Asani is the founder of business and entertainment management company Business Beyond the Ball. She is also the business partner of NBA All-Star Carmelo Anthony.
Chad has over a decade of experience in the grassroots basketball world, founding + running Nike's MADE Hoops, the preeminent circuit for Nike youth basketball talent from 6th-10th grade. Chad will be an integral figure in structuring our Academy program.