The Mission

Our mission is to restore New York City’s reputation as “the mecca” of basketball at the youth and grassroots levels.

Rendering of one of the basketball courts at The Program youth basketball facility in Brooklyn NYC

The Challenge

For 50+ years, NYC was the mecca for basketball. We produced NCAA Division I scholarships (and NBA talent) at unprecedented levels. Over the past couple of decades, New York City has become somewhat forgotten in the grassroots and youth basketball landscape. As of 2015, we actually trailed states like Delaware and Wyoming in terms of NCAA Division I scholarships produced per capita.

The Solution

A big reason for this drop off is a lack of a centralized facility that is dedicated to providing youth with 24/7/365 access to its resources. Our facility will include regulation courts, cardio, turf & weight training, classrooms, locker rooms, content rooms, juice bar and retail area. We will provide a level of coaching and instruction that is second to none, and a network of strategic advisors who are interested in furthering the development of our youth, on and off the court.

Rendering of the game room at The Program youth basketball facility in Brooklyn NYC

The Memberships

Memberships: We will offer annualized memberships for hundreds of families to access our facility and programming. Memberships will focus on weekly 5v5 competition, skill development, strength & conditioning, diet & nutrition, recovery and film study. Memberships will be available to youth ages 10-18.

The Academy

Beginning in 2025, our academy will launch as a nationally registered preparatory school, allowing the top players in the New York City (and surrounding) area an opportunity to compete at the highest levels against other top high schools nationally. In addition to our intent to house an elite basketball program, our education partners will ensure that our academy players receive an elite academic experience and core credits to be NCAA eligible.

Rendering of the store at The Program youth basketball facility in Brooklyn NYC

We look forward to welcoming you in the Fall of 2024!

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