Youth Grassroots Basketball Facility Coming To New York City

The Program NYC is a 20,000 square foot state-of-the-art facility and community hub, designed to help the youth basketball talent of New York City achieve higher levels of success. Our facility will welcome boys and girls, ages 8-18, and will open our doors to families across the tri-state area, spring of 2023.

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Rendering of exterior of The Program youth basketball facility in Brooklyn NYC

The Mission

Our mission is to bring the youth basketball talent of NYC in-house under one roof, and provide it with unprecedented resources to further its development as basketball players and people both on and off the court. We will serve youth of all age groups, skill sets and socioeconomic backgrounds.

Rendering of one of the basketball courts at The Program youth basketball facility in Brooklyn NYC

The Challenge

For 50+ years, NYC was the mecca for basketball. We produced NCAA Division I scholarships (and NBA talent) at unprecedented levels. Over the past couple of decades, New York City has become somewhat forgotten in the grassroots and youth basketball landscape. As of 2015, we actually trailed states like Delaware and Wyoming in terms of NCAA Division I scholarships produced per capita.

The Solution

A big reason for this drop off is a lack of a centralized facility that is dedicated to providing youth with 24/7/365 access to its resources. Our facility will include multiple regulation courts, cardio, turf & weight training, classrooms, locker rooms, gaming rooms, juice bar and retail area. We will provide a level of coaching and instruction that is second to none, and also a network of advisors who are invested in the development of our youth.

Rendering of the game room at The Program youth basketball facility in Brooklyn NYC

The Memberships

We will offer annual memberships to hundreds of families to access the facility and its programming. This programming includes group skills classes (for youth of similar age groups), 1on1 personal training, youth leagues and youth camps. Instruction is provided by individuals who have played and coached at the NCAA Division I and NBA level.

The Academy

Many talented players that grow up in NYC leave at a young age due to the lack of nationally recognized academy/prep school available to them here. With the help of our advisors and education partners, we are structuring NYC’s first academy program, that will compete nationally against other top high schools, restoring the city’s reputation as “the mecca” for basketball. 

Rendering of the store at The Program youth basketball facility in Brooklyn NYC

We look forward to welcoming you in the Spring of 2023!

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